Virama is provided by Oolu Studio, operating in the Netherlands (“we,” “us”). Contact us about privacy at virama@oolustudio.com.
Our approach
Your moments and reflections are personal. Virama keeps them on your device and lets you choose whether to back them up or share them.
Data collection and local storage
You do not need a Virama account. Your moment history, durations, intentions, notes, photos you add to moments, pickup counts, weekly hopes, local profile, ritual schedules and preferences are stored on your device. Virama does not send this content to our servers or to RevenueCat. If you use Virama backups, copies are saved to your own iCloud Drive, as described below.
Purchase services process limited identifiers, transaction records and technical information, as explained below. If you email support, we receive the information you send us.
Screen Time, motion and reminders
If you enable app protection, Virama uses Apple's Screen Time frameworks to restrict the apps and websites you select. Blocking selections use Apple's opaque identifiers. Ritual schedules and protection selections are shared locally with Virama's extensions so that the protection you enable can operate. Virama does not read your app or website browsing history. An automatic ritual (Premium) begins a moment at its scheduled time and saves it to your history on your device, like any other moment.
If you enable reminders and allow notifications, Virama schedules local notifications. On supported devices, the optional face-down gesture uses the proximity and motion sensors to recognize when you place your phone face down. During a moment started this way, Virama also counts how often the phone is picked up. Sensor signals are processed on your device and are not stored; only the pickup count is kept with the moment.
If you allow Live Activities, a moment in progress, including its intention and timing, can appear on your Lock Screen and in the Dynamic Island. Widgets you add can show your favorite moment. If you begin a moment with Siri, Shortcuts, the Action button or a widget, Virama starts it on your device. Apple handles Siri requests under its own privacy policy. You can turn Live Activities off in your device's Settings.
You can change permissions in your device's Settings. Core manual moments do not require Screen Time or notification permission.
Photos
You can add a photo to a moment after it ends. Choosing from your library uses Apple's photo picker, which gives Virama only the photo you select, not access to your library. Virama asks for camera access only if you choose to take a photo. Virama keeps a resized copy, up to 1,600 pixels on its longest side, and does not keep the original file's embedded metadata, including location. Photos stay in Virama on your device and are included in Virama backups. A photo appears on a share card only if you turn it on for that card.
Insights and guidance
Moment summaries, Rhythm, weekly patterns, monthly insights and the Journal, including your week in words, monthly letters and On this day, are put together on your device from your own records. On supported devices, Virama may use Apple's on-device Foundation Models framework to write a short reflection after a moment from its statistics and your selected intention; your notes and photos are not given to it. This processing stays on your device. Reflections support personal awareness and are not medical advice.
Subscriptions and RevenueCat
Virama Premium is offered as a monthly or yearly subscription or as a one-time lifetime purchase. Virama uses Apple and RevenueCat to handle these purchases, check Premium access, and restore purchases. RevenueCat stores purchase and subscription records under a randomly generated anonymous app user ID. It also processes technical information such as app and operating-system versions, Apple's vendor identifier and network connection information. This processing can begin when the app starts its purchase service, even before you buy Premium.
Virama does not provide your name, email address, moments, intentions or notes to RevenueCat. The anonymous app ID identifies a purchase-service record without requiring a Virama account; it does not mean the associated purchase and technical information is fully anonymized.
Apple handles payment through your Apple account. We do not receive your full payment card details. Your moments, intentions, notes and photos are not sent to RevenueCat. In Virama's App Store privacy details, this appears as Purchase History, not linked to your identity and not used for tracking.
Apple Ads attribution
From version 1.1.1, Virama uses Apple's ad attribution to learn, anonymously, whether an install came from one of our Apple Ads in the App Store. This helps us understand where new users and purchases come from.
This uses Apple's AdServices framework. It does not use an advertising identifier, does not ask permission to track you, and is not combined with data from other companies' apps or websites. The result is kept with the anonymous purchase record described above. In Virama's App Store privacy details, this appears as Advertising Data, not linked to your identity, used for analytics and not for tracking.
RevenueCat processes app purchase and access information on our behalf under its Data Processing Addendum. Contact us to exercise rights concerning this information. Apple's independent processing is described in Apple's privacy policy. RevenueCat also publishes a privacy policy for its own activities; that policy does not replace this notice for app data processed on our behalf.
Support emails
When you email us, we receive your email address, message, and any attachments you choose to send. Our email hosting provider processes this correspondence to deliver and store email for us. We use it to answer your request and investigate the issue. Please avoid sending private notes, purchase credentials, or other sensitive information unless necessary.
This website
Your browser shares connection information, including your IP address, with the server when loading our website. Our hosting provider may process this connection information and infrastructure security information to deliver the website and maintain security. Our website server disables access and error logging. Website infrastructure records are separate from the moments stored locally in the app.
The website does not use analytics scripts, advertising cookies, contact forms, newsletter tracking or embedded social media. Fonts, scripts and images are served from our website. The interactive demonstration does not store your choices or send them to a server. Contacting support takes place through email.
Virama backups
Backup & restore in Settings saves a backup file containing your moments, notes, intentions, photos, pickup counts, rituals, hopes and preferences. App-blocking selections are not included. When iCloud Drive is available for Virama, backups are stored in Virama's folder in your iCloud Drive, which Apple provides under your Apple Account. We cannot access them. Otherwise they are kept on your device and are removed if you delete the app.
Automatic backups are off until you turn them on. When they are on, Virama makes one backup a day and keeps the newest seven. Backups you make yourself are kept until you delete them, and Virama saves your current data as a backup before each restore, keeping the three most recent of these copies. You can delete any backup in Virama under Backup & restore, or remove all of Virama's iCloud backups in your device's iCloud storage settings.
Device backups and shared cards
Your device's own backups may include Virama's local data, including photos. Apple manages those backups according to your device and account settings.
Share cards include only the content shown in their preview. Notes and photos are left out unless you turn them on for that card. When you share a card, the destination you choose handles its own copy, which may remain until you delete it separately.
Third-party services
Virama does not use advertising trackers in the app. We use service providers to support purchases and communications as described above. We may disclose information we hold where necessary to comply with applicable law or respond to a valid legal request.
Why we process information
Where applicable data-protection law requires a legal basis, we process purchase/access information to provide the service you request, and support correspondence to respond to your request. Necessary security and service administration may rely on our legitimate interests in operating a reliable service, balanced against your rights. We may retain records to meet legal obligations. Where processing requires consent, we request it and you may withdraw it without affecting earlier lawful processing.
Retention and deletion
Local moments remain on your device until you remove them. Reset app data removes local moments, notes, photos, custom intentions, hopes, profile information, rituals and preferences and turns off reminders and protection. It does not delete Virama backups, device backups or cards you previously shared, cancel subscriptions, or remove records held by Apple or RevenueCat.
Deleting Virama from your device removes your locally stored moment history, notes, photos, intentions and settings, along with any Virama backups kept only on the device. Virama backups in your iCloud Drive remain until you delete them and can be restored after reinstalling Virama with the same Apple Account. Restoring a purchase does not by itself recover your data. Back up any history you want to keep before deleting the app. Shared copies may remain until you delete them separately. Deleting the app does not cancel a subscription or delete purchase records held by Apple or RevenueCat.
We retain support correspondence for as long as needed to resolve the request, handle related follow-up or disputes, and meet applicable legal obligations. Purchase and access records processed on our behalf are retained as needed to provide and restore purchased access, resolve disputes and meet applicable obligations. You may request deletion by contacting us; we will explain any legal exception or effect on purchase restoration. Apple maintains independently controlled records under its own policies and legal requirements.
To request deletion of support correspondence or other personal information we hold, contact virama@oolustudio.com. We may need information to locate the relevant record and verify your request. We cannot retrieve or delete local-only moments remotely.
International processing
RevenueCat processes app data using infrastructure in the United States. Its Data Processing Addendum incorporates the European Commission's Standard Contractual Clauses for applicable restricted transfers. Our website hosting provider's processing agreement provides for applicable Data Privacy Framework arrangements and contractual safeguards for restricted transfers. Email correspondence may also be processed outside your country by our email hosting provider. Contact virama@oolustudio.com for information about our providers or copies of safeguards concerning information we control. Information handled independently by Apple, including Virama backups in your iCloud Drive, is subject to Apple's privacy practices.
Your choices and rights
Depending on where you live, you may have rights to access, correct, delete, restrict or object to processing of your personal information, request portability, and withdraw consent where processing depends on consent. Contact virama@oolustudio.com to make a request, including requests concerning purchase data RevenueCat processes on our behalf. Where the GDPR applies, we normally respond within one month; if a permitted extension is needed, we will explain it within that month. You may complain to the Dutch Autoriteit Persoonsgegevens or your local data-protection authority. These rights may be subject to legal conditions and exceptions.
Children's privacy
Virama does not knowingly solicit children's personal information through this website. Use of the app and purchases is subject to Apple's applicable age and family-account requirements. Contact us if you believe a child has sent us personal information.
Changes to this policy
We will update the effective date when this policy changes and provide additional notice where required.
Contact
For privacy questions or requests, email virama@oolustudio.com.